Ferrari
Ferrari did not become Ferrari by playing safe.
It started with Enzo Ferrari, born in 1898, a man obsessed with racing before luxury ever entered the conversation. In 1929, he founded Scuderia Ferrari to manage race cars and drivers, and by 1947, the first Ferrari-badged car, the 125 S, was born.
Quick Facts
Founded: 1939 by Enzo Ferrari as Auto Avio Costruzioni
First Ferrari-badged car: 1947 Ferrari 125 S
Founder: Enzo Ferrari
Home: Maranello, Italy
Racing division: Scuderia Ferrari
Symbol: The Prancing Horse
Known for: Supercars, grand tourers, Formula 1, V12 engines, Italian design.
The Logo
Ferrari’s Prancing Horse traces back to Francesco Baracca, an Italian World War I flying ace who used the black horse symbol on his aircraft. Enzo Ferrari later adopted the horse after Baracca’s family suggested it as a good-luck symbol. Ferrari added the yellow background as a reference to Modena, Enzo’s hometown, and the emblem became one of the most powerful symbols in automotive history.
